Blue Bunny x Hop on Home

Need a good excuse to enjoy your favorite dessert guilt free? Well, now you have one. This campaign for Blue Bunny, in partnership with Hop on Home, addresses rabbit cruelty and the lack of safe homes for abandoned bunnies. Using simple illustration, two simple colors, and ice cream textures, the visuals clearly and playfully communicate a message of compassion while drawing consumers in. The campaign targets families and socially conscious adults, coming to life through packaging with QR codes, social media storytelling, and advertising. Blue Bunny’s commitment to animal welfare is highlighted while also encouraging everyday action. We are ultimately driving donations, increasing adoptions, and strengthening the brand’s association with kindness and responsibility.