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Dough Happy
Project type
Brand & Web Design
Dough Happy is a mood-boosting, portable cookie dough packaged in a convenient tube, perfect for enjoying anytime, anywhere. With flavors ranging from sweet to salty, from chocolate to lavender, it’s designed to match whatever mood you’re in. Across its branding system, including packaging, letterhead, website, and promotional video, Dough Happy features a friendly, youthful identity that appeals to all ages while positioning itself as a fun, feel-good alternative to traditional sweets. A palette of calming colors and subtle patterns reinforces a sense of comfort and calmness that you will experience with the product. Whether it’s a sweet treat to finish a meal or a quick pick-me-up on the go, Dough Happy is there to lift your mood in a delicious and satisfying way.
