La La Land x Supergoop

This collaboration reimagines sunscreen as more than a daily essential; it becomes the first step in a full day-to-night transformation. Inspired by the duality at the heart of La La Land, the experience bridges bright, aspirational daytime energy with the fun and spontaneity of a jazz-filled night. The vintage, movie poster inspired design reimagines the 50s Los Angeles aesthetic and reignites the nostalgia of the iconic 2016 “La La Land” film, while channeling the bright, summer vibes of Supergoop sunscreen. Guided by the tagline “Not just protection, preparation,” the campaign reframes daytime sun care as the foundation for nighttime confidence, spontaneity, and unforgettable experiences. This campaign brings realism to life partly through detailed prompting and AI mockups.